The Business of Theatre

I make no claims that I am business-minded in any way. However, having worked at a fair number of theatre companies, from professional to opera to regional to community, I have learned a lot of what not to do. And, as might be expected, what I would do differently if I were heading up the theatre, or, for that matter, my own theatre.

Yesterday, CT and I had a very long conversation about theatre as a business. I've said before that many theatre practitioners do not view theatre as business; they view it as art. The problem is, if you're taking in money for a product, then you've got a business on your hands. And while most theatre companies do not have "make money" as part of their mission statement, it's a necessary goal in order to achieve whatever the mission statement is.

Along with thinking of theatre as business in relationship to your customers (aka audience members), is thinking about how to run the most effective business for your employees. I've worked at some really spectacular, morale-boosting theatres and some soul-crushing theatres (all of which will go unnamed so no one feels called out one way or another). And I know that I've done better work as an artist and wanted to bring more people into the theatre as a spokesperson at the former. But when, as an artist, you are working under crappy circumstances, you wonder, why am I doing this? Do I really want to sacrifice having a comfortable bank account for this? It's not a good thing. And I think, if there is any reason I would want to start a theatre company, it would be as much about having an artistic vision that I believe in, as it would be having a group of artists feel taken care of and happy in choosing a profession that burns you out with little financial reward to show for it.

This is all to say that, more so than ever, both because I'm done with school and was charged by many faculty members (not personally) to go out and start my own theatre, and because I am tired of being taken advantage of (I am more a rug than anything else sometimes) that I am, more than before, seriously considering starting my own theatre. I think it helps that CT seems to have a head for business ;), if I could convince him to take that financial plunge with me. Meanwhile, any of my awesome colleagues and peers want to join me?